Big Agency Thinking. Boutique Agency Touch.

Your Marketing Partner for Growth and Clarity

Let’s Get Growing

Strategy. Architecture. Growth.

The strongest brands combine discipline and creativity.

Strategy provides direction. Creativity brings meaning.

I partner with emerging and established consumer brands to clarify positioning, align marketing with business strategy, and build disciplined growth systems. My work bridges creative direction and operational execution, bringing the rigor of a large agency with the focus of a dedicated partner. When the two work together, brands communicate with clarity and resonance — without chasing trends or adding unnecessary complexity.

Some brands are just beginning.
Others are ready to start again.

I have extensive experience supporting founder-led and growth-stage brands in home, lifestyle, and product-driven categories, including:

• Home & Interior Design
• Consumer Product & E-commerce Brands
• Wellness & Health
• Purpose-Driven and Founder-Led Organizations

My work ranges from early-stage brand definition to repositioning established product companies preparing for scale.

Work With Me

Services

  • Brand Positioning & Narrative

    Define who you are, what you stand for, and how you differentiate in your category.

  • Growth & Go-To-Market Strategy

    Integrated roadmaps aligning brand, digital, ecommerce, and revenue priorities.

  • Creative & Brand Direction

    Oversight of creative systems and campaign direction to ensure clarity, cohesion, and impact.

  • Local Marketing Strategy

    Strategic local positioning, partnerships, and community initiatives designed to build brand presence and accelerate growth in targeted markets.

Book a Free Consultation

How I Work

Focused. Collaborative. Accountable.

I believe clarity comes before complexity. Every engagement begins with defining priorities, aligning stakeholders, and building a roadmap grounded in both strategy and execution.

Engagements range from focused strategic intensives to long-term advisory and fractional leadership partnerships.

Client Testimonials

  • Great Strategic Partner

    I have had the opportunity and privilege to work with Tia for almost 15 years. We partnered on a variety of different lifestyle brand projects including one where we actually got to work with Lady GaGa.

    Bill Kaelin, Owner Bill Kaelin Marketing

  • 6 Out of 5 Stars!

    Tia Egidi Clarida is amazing! She is a total pro, super creative, and always on time and budget. She has done the marketing/creative/web design for C2 Paint and thinks creatively and strategically. Plus she is tons of fun to work with, and an overall joy. Six out of five stars.

    Harry Adler, Founder C2 Paint

  • Impeccable Work

    No matter what company I work for, I always bring Tia to the table because her strategy and branding work is impeccable and she always makes me look good!

    Colleen Scully, Trusted Healthcare

  • A Joy to Work With

    Tia is an extension of our marketing team. She is a joy to work with and really knows her stuff. She's smart, kind and full of energy! Plus her strategy helped us double our revenue.

    Sandra Brown, owner Lara Lofts

Ready to move forward with clarity?

Let’s talk about where you are — and where you want to go.